Ibrahim Zubača – UX/UI designer and web developer in Sarajevo
I design and build digital experiences, from the first idea to the finished product. I’m a designer and web developer based in Sarajevo, with over 10 years of experience across digital design, websites and interactive products.
I’m Ibrahim
a designer and web developer.
My background spans digital design, web development and the practical side of bringing projects to life. Over the years, I’ve worked with agencies, businesses and international clients on everything from websites and online stores to digital products and learning platforms.
My role has grown beyond design alone. I enjoy solving problems and working through the details, and I care about how things look, how they work and how they are maintained. I also explore how AI can make my workflow more efficient, while the thinking and decisions stay with me.
Image · 768 × 614Ibrahim.webpHave a project in mind?
Tell me a little about what you have in mind and we can take it from there.
Work experience.
Ten years across agencies and product teams, growing from UX/UI design into full web development.
Purple Key Agency
2020 – Present · Sarajevo, B&H
Senior UX/UI Designer & Web Developer2024 – Present
- Turn business requirements into clear, considered digital experiences.
- Take projects from early concepts through development, testing and launch.
- Improve existing websites with a focus on usability, performance and long-term maintainability.
- Use AI-assisted workflows to support research, development and repetitive tasks.
- Work closely with colleagues and clients to solve problems and keep projects moving.
Senior UX/UI & WordPress Developer2020 – 2024
- Designed website layouts, user journeys and interface concepts.
- Built and maintained websites aligned with each client’s brand and requirements.
- Worked across different industries, adapting the design and structure to each project.
- Collaborated with developers, project managers and clients throughout delivery.
Smartlab
2016 – 2020 · Sarajevo, B&H
Junior UX/UI Designer & WordPress Developer2018 – 2020
- Created website layouts and interface designs based on client needs.
- Developed and updated websites across desktop and mobile.
- Adapted layouts and visual elements to different brands and types of business.
- Helped improve existing pages, consistency and usability.
Junior eLearning Designer2016 – 2018
- Created visual materials and layouts for digital learning content.
- Helped organise information into clear, engaging learning experiences.
- Worked with multimedia elements to support educational content.
- Collaborated with the team to deliver consistent materials for learners.
Novopak
2017 – 2018 · Sarajevo, B&H
Webshop Manager & Retail Associate2017 – 2018
- Managed the online product catalogue, including product listings, descriptions, images, categories, and pricing.
- Handled the full order process, from receiving and confirming orders to coordinating fulfilment and delivery.
- Provided customer support by answering enquiries and resolving order-related issues quickly and professionally.
- Worked in the retail shop, advising customers in person, handling sales and keeping the store and stock in order.
Selected work.
A selection of projects I’ve worked on across different industries, teams and types of digital products. My role has varied from shaping the visual direction and user experience to development, technical improvements and ongoing support.
Sarajevo Marathon
A website supporting a running event, bringing race information and registration into one place so participants can find what they need before race day.
Claudia Willer
A professional website designed to communicate an individual practice clearly, present its services and create a consistent experience that reflects the person behind the brand.
KBC eLearning
An online learning experience for hospital staff in Germany. The platform brings learning materials and courses into a structured environment where users can follow their training and progress.
MVPaws
A digital solution for pet vaccination records and pet passports, designed to make important information easier to access and help simplify travel preparation for pet owners.
Slim Point Studio
A digital presence for a fitness brand, built around a clean visual identity, clearly presented services and a straightforward path for visitors to learn more about the studio.
FM Consulting
A website for a consulting business, focused on presenting its services clearly, establishing credibility and making it easier for potential clients to get in touch.
Ishtar Cosmetics
A cosmetics online store where the visual experience and shopping journey needed to work together. I worked on the website experience and technical improvements, including cutting the mobile load time from 15 seconds to 1.3 seconds.
XAZ International
A corporate website presenting multiple business activities within one coherent experience, helping visitors understand the organisation and its different areas of work.
Let’s connect.
I’m always open to interesting projects, new collaborations and opportunities to work with thoughtful people. Based in Sarajevo, Bosnia & Herzegovina, and open to working with teams and clients worldwide.
Sarajevo, B&H
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- London–:–
- New York–:–
- Los Angeles–:–
Ready when you are.
If you’d like to talk about my work, discuss an idea or explore how we could work together, feel free to get in touch.